See every competitor move.
Test your counter before you launch.
Countermove monitors competitor prices in real time, recommends the counter-move, and tests new packages on digital twins of your customers — before real revenue is at stake.
Market Pulse
Competitor moves — live feed
- -8%
Competitor A · Unlimited 40GB
Mid-tier · detected 14:02
- +€3/mo
Competitor B · Family 3-line
Family · detected 13:41
- -12%
Competitor C · SIM-only 20GB
Entry · detected 12:58
- New package
Competitor A · 5G Pro 100GB
Premium · detected 10:17
Suggested counter-move
Reposition “Unlimited 30GB” at €24.99
Defends mid-tier segment vs. Competitor A. Preserves ARPU floor.
Model confidence · 0.78
02 / The problem
// Opponent to move
Pricing teams are flying blind between manual checks.
Days-late detection
Competitor moves are discovered manually and inconsistently. A price move noticed two days late is two days of lost commercial response.
Fragmented reporting
Landscape views and executive briefs are rebuilt by hand, again and again.
Launches without evidence
New packages and price changes go live with no way to test customer reaction first.
03 / How it works
Close the pricing decision loop.
Monitor the market, continuously
Structured extraction, change detection, price indexing, and executive-ready alerts across every competitor package.
AI-recommended counter-moves
Package actions that beat or defend against each competitor move — by segment, price band, and allowance.
Simulate before you launch
Run the proposed package against calibrated digital twins of your customers to predict take-up, churn risk, and cannibalisation.
04 / Product
Everything a pricing team needs, in one place.
Market Pulse
Live portfolio movement dashboard.
Competitor Moves
Operational feed of price, package, and content changes.
Price Compare
Side-by-side comparison with your matching rules.
Alerts & Executive Brief
Email alerts plus weekly ready-to-send summaries.
History & Export
Multi-year structured change history, one-click Excel export.
Human-in-the-loop Review
Analysts can review and override matching.
05 / Traction
Built, deployed, and in commercial negotiation with the pricing team of a tier-1 European mobile operator.
Countermove began where pricing is hardest: telecom tariff portfolios — hundreds of SKUs, weekly competitor moves, segment-level exposure.
06 / Industries
Start where pricing hurts most.
Telecom operators
Hundreds of tariff SKUs, weekly competitor moves, portfolio-level exposure.
Insurance
Product and premium changes across brokers and channels.
Utilities & energy
Tariff bundles and standing-charge moves across suppliers.
Subscription software
Plan, seat, and packaging changes across the competitive set.
07 / Company
Built by an operator.
Countermove is founded by Mehmet Onur Güzel, a London-based product leader with 20+ years in enterprise AI — former CEO of a digital twin platform company and originator of the Synthetic Users behavioural simulation methodology. Countermove points both disciplines at the highest- stakes recurring decision every company makes: what to charge.
linkedin.com/in/monurguzel
08 / Request a demo
See Countermove on your market.
Tell us where you compete and we’ll show you the live view for your portfolio.